All work
E-CommerceRetail Trade CarsCar Importing
Boss Auto Ukraine
Redesign of an automotive marketplace focused on improving trust, usability, and conversions. The updated interface added key information to help customers navigate the process of purchasing cars from abroad with confidence, reducing support inquiries and strengthening brand trust.
- Role
- Graphic UX/UI Designer
- PRODUCT DOMAINS
- E-Commerce / Retail Trade Cars / Car Importing
- CLIENT
- B2C
- MARKET
- Ukraine
Problem
Where we started
The website lacked the information customers needed to feel confident buying cars imported from abroad, leading to frequent inquiries and hesitation around safety and the purchasing process. The interface hadn't been shaped by any user research, making it harder for customers to trust the process and for the company to convert interest into sales.
Goals
What good looked like
- Conduct UX research with both managers and customers to understand trust barriers.
- Redesign the interface to make the car-buying process clearer and more transparent.
- Add key information addressing common customer concerns about purchasing from abroad.
- Improve visual resources and ad lifecycle management to support marketing efforts.
Impact
Key Achievements
Initiated a research-driven redesign
Proposed and led a full website redesign grounded in UX research rather than assumptions.
Reduced customer support inquiries
Added essential information to the interface, cutting down questions about the safety and process of purchasing cars from abroad.
Increased brand transparency
Research among managers and customers directly informed a more transparent buying experience.
Attracted new users
The improved trust and clarity helped bring in new customers to the platform.
