Cure Media
A marketing platform that unites brands and influencers. As one of Europe's leading influencer marketing agencies, we help brands elevate their influencer marketing through data-driven insights - finalists in the Global Influencer Marketing Awards 2023 and 2024. Clients include L'Oréal, Sephora, Colgate-Palmolive, Wolt, and Intersport, reaching over 100,000 consumers since 2014.
- Role
- UX/UI Designer
- PRODUCT DOMAINS
- Marketing / SaaS / Analytics
- CLIENT
- Enterprise (B2B)
- MARKET
- Sweden, Germany, UK
Where we started
The platform had grown without a cohesive visual identity or design system, making the product feel inconsistent and dated. It served three distinct user roles — influencers, clients, and Cure Media managers — each with their own dedicated platform. On top of that, the product was highly feature-rich, and its workflows needed to be simplified to make the experience more user-friendly. As Cure Media scaled its client base to include major global brands, the product needed a complete visual and structural overhaul to match the caliber of an enterprise-grade marketing platform, while still accommodating custom requirements for individual clients.
What good looked like
- Design and implement a scalable design system to unify the product across all three platforms.
- Simplify complex, feature-rich workflows to make the experience more user-friendly across the influencer, client, and manager experiences.
- Elevate the platform's visual identity to match the expectations of enterprise clients like L'Oréal, Sephora, and Colgate-Palmolive.
- Adapt and tailor specific features and flows to meet individual client requirements.
- Create a design strong enough to compete for industry recognition.
Key Achievements
